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For some brands, Twitter might sound risky or divisive—though whether or not it causes or reflects political polarization is up for dialogue. except for those brands WHO ‘get’ Twitter, the rewards are several.
As with most established social media platforms, Twitter’s user growth has been evening out for a jiffy. The result is a platform that’s been centered on user expertise.
For instance, back in the summer of 2020, Twitter was purging third-party apps and deleting spam accounts. In the fall of 2019, the corporation rumored its work on ‘health’ (a.k.a police investigation and removing abusive messages).
Despite all this, Twitter’s Q3 2019 earnings defeated investors with “product issues” on its ad technical school, and a bummer of a summer for the massive events and launches that will ordinarily drive its ad sales.
But we have a tendency to aren’t trying to shop for Twitter shares, we’re trying to plug our brands. therefore however will all this shake out for brands trying to refresh their Twitter promoting strategy? There are plenty of excellent reasons to form Twitter one of your brand’s high channels.
Twitters General statistic
Twitter has a hundred forty-five million monetizable daily, active users
That range is up 17 November since Q3 2018, consistent with Twitter’s Q3 2019 report.
Note that this area unit specifically monetizable daily active users. That is, users United Nations agency see ads. In comparison, Facebook and Snap report all their DAUs, even people who don’t essentially see ads.
If this range looks low to you it'd be a result of Twitter accustomed live its user population by monthly active users. as an example, in Q1 2019 the corporate explicit had 330 million monthly active users.
At the tip of the day, Twitter’s user base is growing, and the company is creating an attempt to be clear with advertisers regarding those numbers.
Twitter’s U.S. user base is foreseen to grow by zero.3% in 2023
According to several accounts, as well as eMarketer’s predictions, the times of huge user growth area unit over for the large social media platforms.
The bright aspect of saturation, however, is that Twitter is aware of its supply price and turns out a product that users and advertisers love. Expect a continuing target quality over amount, in 2020.
And consistent with Statista, forty-nine million Americans frame V-J Day of monthly users, worldwide. That gives Americans the biggest share of Twitter’s user base.
Japan and the U.K. area units are the company’s second and third-biggest marketers.
Twitter has ne'er been as immense because of the different major platforms, however, it systematically plays an associated outsize role in media and culture.
Why? Twitter is vital for folks whose jobs involve thinking and communication. Politicians, poets, celebrities, journalists, comedians, soccer writers, astrologists, activists, and librarians ok, that’s simply my personal feed all use Twitter as a vital part of their work. which suggests it's conjointly a vital platform for his or her audiences.
Twitter user statistic
Twenty seconds of adults in the U.S. use Twitter
According to church bench analysis, this share has stayed comparatively steady over the past few years. Although, it's a small drop from 2016, once pure gold of U.S. adults was on Twitter.
This performance is fairly according to the opposite huge social media platforms. Facebook’s quality was born from seventy-nine of U.S. adults in 2016 to sixty-nine in 2019. Meanwhile, Instagram veteran the biggest gain over that amount, from 2016’s thirty seconds to 2019’s thirty-seventh of U.S. adults.
Compared to alternative age teams, it seems info Z is presumably to be victimization Twitter. By comparison, only twenty-sixth of 30- to 49-year-olds use Twitter.
That said, info Z continues to be way more probably to be victimized by YouTube, Facebook, Instagram, and Snapchat.
In terms of gender, race, and quality, Twitter user demographics mirror that of the overall Yankee population. However, the church bench Center found that they conjointly dissent in some key ways:
- The median age of U.S. Twitter users is forty, whereas the national population’s is forty-seven
- 42% of U.S. Twitter users have a university degree, whereas solely thirty first of the national population will
- 41% of U.S. Twitter users report Associate in Nursing financial gain on top of $75,000, whereas solely thirty seconds of the national population will
Twitter encompasses a name because of the most political of all social media platforms. It’s used heavily by world leaders, for example.
How will that look in America? in keeping with the church bench, 36% of U.S.-based Twitter users are unit Democrats, whereas solely half-hour U.S. citizens establish that approach.
Meanwhile, only twenty-first of Twitter users are unit Republicans, although twenty-sixth of USA citizens establish that approach.
Twitter stats for business
Twitter’s site referral traffic is up 6%
As of summer 2019, Twitter is within the #5 spot among social networks, outpaced by Instagram, Facebook, and YouTube, and neck-and-neck with Pinterest.
This range isn’t staggering, honestly. however, will it mean that your Twitter selling strategy can be highly geared towards a KPI that isn’t click-through-rates? Or will it mean there’s space for innovation?
According to a recent study by Twitter and IPG, five-hundredths of individuals suppose brands will become culturally relevant by being inclusive, which range rises to hour among Twitter users.
The study conjointly found that forty-seventh of Twitter users like culturally relevant brands, compared to thirty-ninth of the final U.S. population.
Twitter advertising statistic
Twitter ad engagement is up to twenty-third
According to Twitter’s Q3 2019 report, users are unit more and more partaking with ads on Twitter. at the same time, Twitter says that the CPE (cost per engagement) is down the twelve-tone system.
Twitter points to improved click-through rates and audience growth for these numbers.
Twitter users are shown to hesitate to ads. Is this a result of they’re a lot of engaged and curious? Twitter calls itself the #1 platform for discovery, after all.
This stat comes from Twitter Arthouse (the platform’s in-house influencer agency).
Does your social media influencer marketing strategy embody Twitter? reckoning on your complete, it would be worthy to seem into it.
In the U.S., Twitter’s most prolific 100% of users are probably to be girls WHO tweet regarding politics
65% of Twitter’s high 100% of users (by tweet volume) are established as ladies. And sixty-nine of this cluster say they tweet regarding politics.
Also, sixty-one of them were established as Democrats.
For a wider read on Twitter’s users, verify our in-depth breakdown of Twitter demographics.
Twitter publishing stats
25% of Twitter’s most prolific users use programming package
According to church bench analysis, the highest 100% of Twitter’s users (in terms of activity) area unit a lot of possibilities to automatize their Tweets. And V-J Day of Twitter’s alternative ninetieth of users use programming.
If you’re going to crack 138 tweets per month, we've some tips on a way to schedule tweets.
But, a professional tip from Twitter: use just one or 2 as a result if you employ a lot of them, engagement declines once more.
Twitter video statistic
People watch 2 billion videos on Twitter per day
That’s sixty-six year-over-year growth in 2019. The video has positively found its place on Twitter.
32% of individuals on Twitter say they are going to Twitter to look at the video. As an associate activity, it ranks once news and photos. And could I simply say, once again: #ripvine.
This is in line with Twitter’s internal knowledge. Bear in mind to post a mobile-optimized video that has subtitles or captions for sound-off viewing.
Twitter usage stats
80% of U.S. tweets come back from 100% of Twitter users
This can be the ten of users we tend to mention in #9).
On average, a median user tweets a pair of times a month, whereas the foremost prolific Twitter users tweet 138 times, in keeping with the church bench. (This doesn’t embrace ‘institutional’ accounts like businesses, organizations, and alternative non-humans.
Pew conjointly notes that exaggerated tweeting goes hand-in-hand with exaggerated engagement in different ways: the foremost active accounts even have 70x as several favorites and 6x as several accounts followed.
News from Twitter
This range appearance is comparatively low (remember #5? Twenty-second of the Yankee population is on Twitter.)
Another way of watching it, consistent with Pew: seventy-one of American citizens on Twitter square measure victimization it to browse news.
Meanwhile, forty seconds of American citizens on Twitter square measure victimization to debate politics.
People with personal accounts, consistent with Churchbench, tweet a lot of usual and favorite a lot of tweets, on average. They are conjointly a lot of doubtless to be girls.
That's all, and marketers need to know all this knowledge related to Twitter and if you are thinking of implementing all these statistics then must do it.
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