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The Ultimate Guide to Pay-Per-Click Advertising in Digital Marketing

Introduction In today's digital age, businesses need to have a strong online presence to succeed. One of the most effective ways to achieve this is through pay-per-click (PPC) advertising. In this guide, we'll explore everything you need to know about PPC advertising in digital marketing, including what it is, how it works, and why it's essential for your online success. What is Pay-Per-Click Advertising? Pay-per-click advertising is a form of online advertising where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site, rather than attempting to "earn" those visits organically. PPC ads can appear on search engines, social media platforms, and other websites. How Does Pay-Per-Click Advertising Work? PPC advertising works by allowing advertisers to bid for ad placement in a search engine's sponsored links when someone searches for a keyword related to their business. When a user clicks on the ad, the advertiser pays
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Learn How To Do Search Engine Optimization In 5 Minutes

Search Engine Optimization Know its importance and benefits












Simply put, search engine optimization (SEO) is the procedure of optimizing the content, technical set-up, and attain of your website so that your pages appear at the pinnacle of a search engine result for a particular set of keyword terms. Ultimately, the aim is to attract visitors to your website while they look for products, services, or facts related to your business.

Introduction to SEO


On-page SEO

HTML Basics
  • Web Page Basics: What is HTML, JavaScript, CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects
Mobile SEO
  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search
Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs
  •  
How do Search Engines work?
  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO
Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

3 Main types of search engine optimization 

 On-Page Seo

 It focuses on the content material that exists “on the page” of a website. By researching keywords for their search quantity and intent (or meaning), you could answer questions for readers and rank better on the seek engine outcomes pages (SERPs) those questions produce.

Off-page Seo

It specializes in all of the activities that take place “off the page” when seeking to optimize your website. What are these sports that are not on-page but have an effect on your ranking? The answer is “backlinks”. The wide variety of publishers that link to you, and the relative “authority” of these publishers, affect how you rank for unique key phrases. You can earn backlinks by using networking with different publishers, writing guest posts on these websites, and generating external attention.

Technical Seo

It makes a specialty of the backend of your website. Image compression, CSS document optimization, and structured records are different styles of technical SEO that can increase your website’s loading speed which is a critical ranking thing for seek engines.
➤ By reading this article you can easily understand what is SEO how it works and why it is important for our website. 

Off-page SEO

Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd, and other Social Channels for SEO
Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
Backlink Audits using SEMrush.com
  • Backlink audit of one website
  • How to audit the backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

SEO Audits
  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console
Algorithm Updates
  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO
Measurement with Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting
SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO









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Comments

  1. Prem MateJuly 14, 2020 at 12:35 PM

    Thank you


    ReplyDelete
  2. Site Analysis ToolNovember 5, 2020 at 4:01 PM

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If you have any doubts about Digital marketing then please let me know I will surely help you.

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